TIPS FROM TAMPA VIDEO PRODUCTION

One study of the mind of consumers shows that eighty percent of them now turn towards the web to make purchase decisions. It is vital for all existing businesses to wholeheartedly switch to digital marketing efforts to experience phenomenal growth. Competing with other companies in today’s world requires every firm to come up with an online presence that is strong. To do this, it is crucial that you keep all your marketing efforts in line with the current digital trends. In this article, Tampa Video Production will discuss 2018 marketing trends.

Augmented Reality

Augmented Reality (AR) is the new buzz in the world of digital marketing. AR changes the way consumers experience the world and puts forward something that increases the customer engagement level immensely. Businesses will be using AR extensively in their digital marketing efforts in the year 2018 to achieve their objectives. If you wish to create brand awareness, using informative AR tools will help you attain that. On the other hand, AR can also be used if you are looking to increase the overall customer experience and thus increase the customer loyalty for your business.

Video Production

Video Production is not a new concept as it has resulted in phenomenal growth patterns for many businesses in 2017 as well. This trend of using videos in marketing efforts will continue in the year 2018 as well. More and more companies will now switch from written content to visual in the form of brand videos and other tools of video production. Customers today do have a shorter attention span and wish to look at something that is short and captivating. Tampa Video Production can help you to give your marketing efforts a boost!

SEO

SEO is another tool that has been in use for a few years now. Through SEO, businesses have been able to attain better ranking from search engines such as Google and have thus succeeded in accomplishing greater exposure. SEO will be extended towards Video Production.

E-mail Marketing

E-mail marketing will make a comeback in the year 2018. Businesses realize the benefits of e-mail marketing associated with increased customization. With so many public social platforms available, customers are now looking favorably on the personalization that e-mail marketing brings.

Smart Content

Instead of using content that is only SEO friendly, businesses will now shift on to creative content. Material that is highly personalized and can better relate to the customer’s needs. The use of this will increase the effectiveness of the content and will attract the interest of more customers.

Bottom Line

So, gear up for a productive 2018 and plan your online marketing strategies with the help of professionals such as Tampa Video Production that can help you achieve all your objectives.