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Statistics On How Companies Benefit from Using Video Marketing Tools

Companies greatly benefit from the use of video marketing. There’s no better way to convince you than to just show you the facts. We’ve collected a few short studies that show just how much businesses are benefitting from video

Video Consumption Is On the Rise

Every source agrees that video consumption for consumers is on the up-and-up. Usabilla cites that 74% of all online traffic will be video-based this year. Insivia has released a study recently that found that more video content is uploaded to the internet in a 30 day period that all three major U.S. T.V. networks combined have created in 30 years

Video Drives Sales

It’s a simple fact that including video in your marketing tactics increases sales. In a 2016 report from Adélie Studios, it was stated that video drove a 157% increase in traffic to websites from search engines – more clicks means more sales. They also found that 74% of millennial shoppers turn to video to aid them in comparison shopping. This finding is supported by Adobe who found that shoppers of any age that view a product video are 1.81x more likely to purchase the product than people who didn’t watch the video. Likewise, Wyzowl’s 2016 report found that 77% of customers say they’ve been convinced to buy from a company by watching the business’s videos.

Videos Increase Conversions

There are a great number of statistics on conversion and return of investment for video marketing. Mill For Business has a land page conversion of up to 80% while Wyzol discovered that 72% companies who use video believe that it has improved the conversion rate of their website. It’s not just for landing pages though, a report published by Forrester found that including video in an email leads to as much as a 300% increase in click-through rate. The conversions are so great that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, according to a study done by Adobe.

Increases Consumer Understanding

Consumers need to have a deep understanding of your product or your service. If they don’t understand it, they simply won’t buy it. Wyzowl published a report that covers exactly this. In their study, Wyzowl found that a staggering 93% of businesses credit videos for an increased understanding of products and services and 36% have received less support queries, which they credit directly to explainer videos. Customers agree as well, with 68% of users reporting that they prefer to watch a video explaining a product over having to speak to a support team member.

Five Reasons Your Website Should Use Video Marketing Tools

1. Build Trust with Customers

It’s no surprise in the modern world that people respond positively to video interaction. Businesses that use video marketing have greater consumer-supplier trust as a result of using videos. Being able to visually see a product, or the advantages of a service, puts the customer’s mind at ease. According to Video Insider, 57% of consumers say that viewing a video gave them more confidence to purchase the product or service.

2. Great ROI

The monetary advantage is one of the reasons so many businesses are turning to video marketing. Building trust with consumers and effectively showcasing goods or services drives people to purchase. Investing in video marketing has been shown to produce substantial returns. Studies have found that consumers are more likely to buy a product or service if the company uses video marketing (Insivia found that adding a video to your landing page increases conversions by a whopping 80%). It’s a small cost vs. huge future financial gains.

3. Explain Everything, Simply

Explainer videos are a great way to hook people into your product. As a matter of fact, Wyzowl found that 74% of users who watch a video went on to purchase the product. Videos appeal to the human mind and draw users in who might be expecting a long boring FAQ section about a product they have an interest in. By creating a helpful, and simultaneously entertaining description or explainer video, customers have all the information they came for, while also getting hooked on your product over the competitor’s.

4. Encourage Social Sharing

Did you know that 92% of mobile video consumers share those videos with others? This statistic from Insivia shines a light on how viral videos kick off so quickly. By having videos that showcase your brand out on the web, you are more likely to be one of those videos that get shared. The more shares you have, the more sales you make. It’s as simple as that.

5. Appeal to Search Engines

When customers pause and take time to view videos on your businesses website, it increases their visiting time. Sounds obvious right? Well, search engines like Google look at the amount of time visitors spend on your page and the longer they spend, the higher your website appears on search returns lists. Higher up on the lists means higher landing rate. Higher landing rate, means more sales for your business.

Four Ways to Use Video to Promote Your Business

1. As an Introduction or an Email Signature
Ever hear that a picture is worth a thousand words? Well, videos are worth even more. Videos instantly grab users’ attentions in a way that lengthy introductory pages or old school email marketing simply cannot. Insivia found that an email which includes a video had a click-through rate of 96%. That’s pretty amazing. People want to be engaged and entertained. Including even a short video in your marketing increases your chances of getting through to clients that might otherwise ignore your campaigns.

2. To Touch Base with Clients
Video marketing goes beyond the initial goal of bringing clients into your website. Customers respond to videos and know that your business put effort and money into going above and beyond to create these videos. Because of this, using videos to send greetings to clients or touch base with them is an amazing way to show your customer just how much their business means to you.

3. Social Media Marketing
Everyone knows that social media marketing is becoming an effective way to market your brand. Having the coupled effect of social media with video marketing is a sweet spot for enticing consumers. On top of that, social media is a great way to get your videos’ visibility increased. Wyzowl reports that 70% of users say they have shared business’s videos via social networks. Social media marketing with video is a sure-fire way to get your product or service noticed and shared.

4. Explainers for Products or Services
Explainers are a must for video marketing. E-tailing found that 93% of businesses who use explainer videos believe that it has increased user understanding of their product. The same study found that 77% of consumers reported a business’s video to be responsible for convincing them to purchase a product. Gone are the days of drab product description pages and crossing your fingers that the customer even got that far. You have something to sell, sell it the right way.