Five Reasons Your Website Should Use Video Marketing Tools

1. Build Trust with Customers

It’s no surprise in the modern world that people respond positively to video interaction. Businesses that use video marketing have greater consumer-supplier trust as a result of using videos. Being able to visually see a product, or the advantages of a service, puts the customer’s mind at ease. According to Video Insider, 57% of consumers say that viewing a video gave them more confidence to purchase the product or service.

2. Great ROI

The monetary advantage is one of the reasons so many businesses are turning to video marketing. Building trust with consumers and effectively showcasing goods or services drives people to purchase. Investing in video marketing has been shown to produce substantial returns. Studies have found that consumers are more likely to buy a product or service if the company uses video marketing (Insivia found that adding a video to your landing page increases conversions by a whopping 80%). It’s a small cost vs. huge future financial gains.

3. Explain Everything, Simply

Explainer videos are a great way to hook people into your product. As a matter of fact, Wyzowl found that 74% of users who watch a video went on to purchase the product. Videos appeal to the human mind and draw users in who might be expecting a long boring FAQ section about a product they have an interest in. By creating a helpful, and simultaneously entertaining description or explainer video, customers have all the information they came for, while also getting hooked on your product over the competitor’s.

4. Encourage Social Sharing

Did you know that 92% of mobile video consumers share those videos with others? This statistic from Insivia shines a light on how viral videos kick off so quickly. By having videos that showcase your brand out on the web, you are more likely to be one of those videos that get shared. The more shares you have, the more sales you make. It’s as simple as that.

5. Appeal to Search Engines

When customers pause and take time to view videos on your businesses website, it increases their visiting time. Sounds obvious right? Well, search engines like Google look at the amount of time visitors spend on your page and the longer they spend, the higher your website appears on search returns lists. Higher up on the lists means higher landing rate. Higher landing rate, means more sales for your business.