Four Ways to Use Video to Promote Your Business

1. As an Introduction or an Email Signature
Ever hear that a picture is worth a thousand words? Well, videos are worth even more. Videos instantly grab users’ attentions in a way that lengthy introductory pages or old school email marketing simply cannot. Insivia found that an email which includes a video had a click-through rate of 96%. That’s pretty amazing. People want to be engaged and entertained. Including even a short video in your marketing increases your chances of getting through to clients that might otherwise ignore your campaigns.

2. To Touch Base with Clients
Video marketing goes beyond the initial goal of bringing clients into your website. Customers respond to videos and know that your business put effort and money into going above and beyond to create these videos. Because of this, using videos to send greetings to clients or touch base with them is an amazing way to show your customer just how much their business means to you.

3. Social Media Marketing
Everyone knows that social media marketing is becoming an effective way to market your brand. Having the coupled effect of social media with video marketing is a sweet spot for enticing consumers. On top of that, social media is a great way to get your videos’ visibility increased. Wyzowl reports that 70% of users say they have shared business’s videos via social networks. Social media marketing with video is a sure-fire way to get your product or service noticed and shared.

4. Explainers for Products or Services
Explainers are a must for video marketing. E-tailing found that 93% of businesses who use explainer videos believe that it has increased user understanding of their product. The same study found that 77% of consumers reported a business’s video to be responsible for convincing them to purchase a product. Gone are the days of drab product description pages and crossing your fingers that the customer even got that far. You have something to sell, sell it the right way.

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